[ad_1]
Intelligent used popups are one of the best ways to attract potential customers and newsletter subscribers. If you run a website design company or web development company, you can use a popup advertisement in your site to promote your products and services. However, there is a problem with this type of marketing. If you use too many popup in your site, your target audience may get annoyed and leave your site. Here are some of the useful tactics you can follow to make your popups interesting.
1. Design a Simple Popup – Do not put too many elements in your popup. When you pack various details, the main message gets lost. Most importantly, you should never make your popup too longy. For example, if you are asking your visitors for newsletter subscription, ask them to fill their name and email address only. If you present a long web form and ask your visitors to fill every detail, they will simply close it.
Thus, for an ideal popup form design, you should include your corporate logo, a name field, a field for the viewer's email address and a "subscribe" button. You should also include a close button. If your viewers do not want to subscribe, they should have the freedom to close the popup.
2. Put the Close Button On a Visible Place- The main purpose of using a popup is to increase conversion rate, and you may wonder, then why I should say that you should make the close button visible. The fact is, if you do not place the close button in a visible place, your users will leave your site immediately. Your target audience comes to your site to check your content, not to subscribe, and if you keep annoying them, they will stop visiting your site.
On the other hand, when your users find an easy option to close the popup, they start reading your website and may click on the other ads in your site. This way you may lose a subscriber, but retain a loyal visitor. If he changes his mind in future, he may subscribe to your newsletter / services as well.
3. Do not Place a Popup on Every Page – You should not place your popup message on every page of your website. Your visitors will be annoyed if they see popup on every page. Make sure you place it only on some of the pages. For instance, you can place a popup advertisement on the homepage and ask your visitors to start using your web design service at a discounted rate.
4. Allow Your Users to Opt Out Completely – You should give an option to your visitors to opt out completely from popup. If your viewers do not want to see a popup, you can not compel them to do so. There are so many free "popup blocker" plug-ins available in every browser, and your viewers can easily install a popup blocker to get rid of your marketing message. However, when you provide the same facility to your visitors, they get pleased and think that you care for them.
5. Do not Use a Popup As An Entry Pass- Some stupid websites are so desperate that they show a popup window as soon as you type their URL and ask you to buy / subscribe in order to view their homepage. Never make this mistake. Viewers are not stupid and if you compel them to fill up a popup, they will never come back to your site.
6. Avoid Sound and Flash in Popup – Flash and audio effects can add a magical effect to website design, but they should not be used for popup design. Try to avoid any Flash animation, audio or video effect without it's absolutely necessary.
7. Design Multiple Popup and Select the Best One – Like every marketing medium, you need to evaluate the effectiveness of a popup before using it in your website. Design multiple popup and see which one looks most attractive and compelling.
8. Make Your Popup Fast – If you add video or too many images, your popup file gets heavier and then, it takes a long time to load. Design a lightweight popup to make it faster and convey your promotional message effectively.
9. Consider exit popup – On page popup can be irritating and they can decrease your readership. To make your popup effective, you should consider using an "exit popup". An "exit popup" appears when a user completes reading a page and about to leave it.
10. Test before You Upload – Once the popup design is complete; you should test it on different platforms. Make sure that your popup is cross browser and cross operating system friendly. If you upload the popup on your site without testing it and it shows any technical error, your marketing campaign will get affected.
When you use a popup wisely, it promotes your products / services effectively and increases conversion rate. Follow the submitted guidelines to satisfy your visitors, instead of annoying them.
[ad_2]