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Selling an e-book can be very profitable for the author, the seller and the buyer. Authors get to market their ideas without having to approach numerous publishers, sellers earn huge profits, and buyers gain new knowledge at the fraction of what it would cost them if they bough hardcover volumes.
If you have bought or authored an e-book that you want to sell, you need to market the book well. This article discusses some ways to increase the sales of your e-book.
E-Books: Sales Strategies
Here are some strategies to help you boost the sales of your e-books online.
1) Website: Do not depend on random visits to your e-book page on some website owned by a third party. Create your own website where you can market your e-books. Many cheap web-hosting services will host your website for as little as $35 per year. It is crucial that you present yourself professionally as this helps build brand trust.
1.1 ) Your website should demonstrate the e-books and provide detailed information about it.
1.2 ) It should allow readers and buyers to give their feedback and post queries.
1.3 ) Do not put out information about your personal life on this site; the aim is to make the website look professional.
1.4 ) Provide relevant links to other websites.
2) Ezines: Use ezines to advertise your e-books. Contribute articles to various ezines regarding your e-books, and leave links to your website.
3) Pay per Click Programs: Get pay per click advertisements to promote your e-books. The best thing about pay per click ads are that it is cheap, you pay only when people click on your ads, and you have access to much focused advertising.
4) Search Engine Optimization: Bring traffic to your website by optimizing your website so search engines show it when there is a relevant query. If your e-book is related to gardening, then search engines should show your web page whenever there is a search related to gardens, trees, crocuses, hedges etc.
5) Be Innovative: Marketing is about innovation. You need to attract the attention of Internet surfers. From the graphics on your website, to the freebies you offer with your e-book, innovation is the name of the game.
6) Networking: In order to get word of mouth promotion, you need to network with people. Send postcards, emails, newsletters to people you think may be interested in your e-book. Get your friends and family to help you out by giving them flyers and cards to distribute. Put up advertisements in the windows of the local grocer or hairstylists, and leave postcards featuring pictures of the cover of your e-book in various department stores, gas stations etc.
The methods given above are just some ways to promote and market your e-book. You can also think up other ways to market your e-book; remember innovation is the key. If you need more help in marketing your e-book, you can consult a small business advisor.
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