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Your domain name is considered as the center of your online identity. Your website's success will greatly depend on how it was carefully crafted. So, it follows that in order for you to ensure that your website will receive the kind of traffic that you desire, you must be able to come up with a name that is easy to remember and search engine friendly.
Here are the 5 considerations you need to take in creating a memorable name for your website:
1. It must be short. Simple, short terms are generally easier to remember compare to longer ones. Although you can create a website name that runs up to 67 characters, experts suggest that you stick with 5-14 characters as these are easier to type and promote easy recall.
2. Use keyword suggestion tools. If you are running a website about how to make money online, chances are, all the popular keywords and key phrases are already taken. You can opt to use relevant or similar words by using keyword suggestion tools that are being offered online for free.
3. Make it easy to remember. Associate your website name to your popular product line or to the industry where it belongs. This is one of the best techniques that you can use to ensure that your domain name will be embedded on your potential clients' memory.
4. Use the appropriate suffix. Depending on the type of website you are running, you can opt to use .org, .net, .tv, or .com. If you are selling products online, I highly recommend using .com as this is the most popular suffix among online users.
5. Buy expired domain names. If your desired website name has already been taken, you can search the internet for similar names that have already expired and are up for sale. These can give your website an edge as some of them have already established a following.
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