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People are searching for your name online, like it or not. How you manage your online presence is critical to your personal brand and future success, especially for job applicants.
Below are six steps to manage your online presence to ensure that your name is marketable and professional.
1.Google Yourself. Do you already own your name?
If you are like most people, you are not. Most people fall into the following three categories:
a. The "undesired" category: The results are less than pleasing.
b. The irrelevant The results may be about you, but do they really reflect who you are?
c. The "hey, that's not me" category: In this case someone random shows up who is not you.
2.Own your domain = own your name
Owning your domain name and creating an online presence that is compelling and accurately reflects who you are is a surefire way of impressing prospective employers.
3.Create a personal site around your name
The best way to ensure that your online image is accurate is to create a personal site about you. Include content that makes you. Write in the third person so that Google recognizes the site is about you.
4.Own your name on professional & social networks
Create profiles on high ranking networks, including Facebook, Twitter, LinkedIn, Brazen Careerist, Flickr and Ziggs. Joining these networks allows you to increase your presence online and protects you from others creating accounts under your name, which leads to irrelevant search results for your name.
5.Create more content and links to rise to the top of searches
At the end of the day, to own your name, your content needs to show up at the top of Google. One of the most important factors in getting to the top, along your domain and keyword density, is inbound links. Make sure every place you exist online links to every other place you exist online.
6.Own your name on news-wires
An easy way to establish your accomplishments in Google results and create relevant links for your profiles is to write press releases. Submit them to free newswires, such as i-newswire and Article Circulation.
Like a job search, managing your personal brand is an ongoing process that evolves and grows over time. You must be diligent and continue to manage and revise your online content to own your name online, especially when job searching.
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