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There are a number of ways to get more leads and customers… you can put an ad in a newspaper… you can advertise on the radio… you can do leaflet drops… you can attend network marketing events… you can use direct marketing by renting a list of people who have shown an interest in the area of business that you are in… if you have a limitless budget you can run a TV campaign.
What a lot of companies don’t do is monitor the results of their current marketing activity, they invest £000’s and have no idea exactly how much business was generated from that campaign.
Let’s be honest the return on investment that you will see from the majority of the above marketing activities will be poor. To answer the age-old question “How can I get more customers?” you need to have an online presence, if you already have an online presence and you’re still not getting more customers, then you need to look at your online marketing efforts. Now that’s a whole other ball game.
You can Google Search Engine Optimization and learn about Title Tags, Meta Tags, Meta Descriptions, backlinking, Social Media, Blogging, Video Marketing, Pay-Per-Click, Banner ads etc but most businesses don’t have time learn all these new skills, their time should be spent running their business, not learning complex new skills. They should find a company who can carry out all these tasks for them, companies that have teams of experts whose sole purpose is to get you more leads and customers using a number of on and offline marketing strategies.
The beauty about internet marketing is it can be easily monitored, you can see where the business comes from… so you can invest more time and money into those strategies that are working and stop investing any more time, money and effort in the strategies that aren’t working… you can split test ads, you can carry out online surveys and ask your existing customers what additional products or services they would like to see. If you keep seeing the same product or service mentioned, then you know that there is a market for that product so it will be worth the investment to make it happen.
Everything is easy when you know how to do it… ‘How to get more customers’ is easy for companies who specialize in internet marketing… could these internet marketing companies run your business day-to-day? Absolutely not!
We wish you every success.
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