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Importance of good catalog Design
Catalog is what which defines the services and features of the provider. Catalog is playing a vital role in today's competitive markets. Catalog gives the overview of the services which is being provided by the owner or company. So the design of the catalog is further more important in product marketing. If the design is attractive it means that it will bring more customers and it will in return increase the sale of the product.
Important information about catalog design
Catalog design is composed of following most important components, which need to be kept in mind before making an efficient catalog design. First of all, the thing which is needed is the information, photo and other details of the product, of which catalog is to be designed. Second step, it should b attractive enough that it can easily catches the eye of the customer and compel them to buy product, this is what we called true essence of the design. Third thing is the accurate position of the images, text and other features on the catalog. The thing which is important is that the images and the text are clear enough that there is no difficulty in reading it. The color combination and pattern must so appealing that it become irresistible.
Catalog should be centerpiece
Fourth component is the most important in its own way. This is to make the product the center piece, which means that the product should be the main focus of the catalog. Image of the product should of large size and is clearly visible so that it can appeal the customer. The important thing is to note that there should not be many products in one image because it will return a poor performance in sales due to lack of appeal and attraction. Single product and large size image makes the catalog design more watchable. Some clients think of saving the cost of the images by planning to take the photos by their own, which in turn less the cost of the catalog design. In this way they can certainly get the best result out of their catalog design.
Addition of necessary items
Fifth thing is to add necessary items on the edges to make it more compatible with the design. These extra things play vital role in catching the decision power of the consumer. This includes text and different small images. The thing you should keep in mind is not use more than 3 font styles in your catalog and do not try to make it too fancy because by doing this it will loose its essence of attraction. Keeping the font and text reasonable we can make the customer to make the decision to buy the product.
Targeting the specific customers
Last thing is that the catalog design should be economic and should be targeting the specific portion of population for which the product is made. If this is for old people then it should be according to that and if it is for children then the design will be according to the taste of children. In short catalog design is playing very special role in the sale of products and services.
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