[ad_1]
The world is gradually going technological. That is to say that there are so many things in our current lives that we can not even imagine doing without the aid of technology. Yet those are the things that a few years back we did without any such aid with perfect ease. There was no sign of discontent anywhere.
Be it listening to one's favorite song or going out to purchase something. Tapes and LPs were very much in use for music. These days hardly does anyone listen to those. We sincerely go online and download our favorite album to listen to it at our own leisure. Same goes for purchasing products online where you pay through credit cards and get it delivered to your doorstep.
Since the way in which people consume their products has changed, those who manufacture and market the product also have had to change with the times. Advertisers have gone aggressive with any kind of online campaign because they really believe that there is a wide market waiting to be captured through online marketing.
There are various reasons why traditional marketing methods are taking a backseat over online advertising methods. Traditional advertising included printing of flyers and distributing them to create an awareness of your product. Even though online marketing is growing rapidly, it can not be said that businessmen must totally overlook what the good old flyers can do. The following is a quick assessment of both the techniques:
Advantage of online ads
- Businessmen save a huge amount of time in working on their campaign online. Waiting for their flyers to get printed after which they can be distributed involves a lot of time which could have been used to do other important things.
- Delay in getting a campaign rolling due to the time taken also costs the business some precious clients. The faster you can get your advertisement to reach the prospective customers, the faster will your business activities start.
- Since many people prefer the online means and a great number of them spend reasonable time online, the internet actually becomes the most effective space to target prospective customers at.
- It increases the ability to split test and further refine ads until you have an effective message. This will allow you to reduce your advertising costs while improving the performance.
Disadvantages of online ads
- Not everyone is technology-friendly, nor inclined towards using technology as their means of buying products
- Online advertising assumes that their prospective clients will be available to them through the internet. Not everyone, however, may have access to a computer
- Many customers still prefer traditional ways in which information about a product is issued to them. Since they are not dissatisfied with it, introduction of any new method does not make sense.
- Without proper research, a lot of money can be wasted with Online Ads because the proper target audience is not targeted.
Having said all this, the best approach would be to combine both these methods in a healthy manner so as to create awareness of the product among a wide range of people.
[ad_2]