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1) Choose one keyword or key phrase per page.
This encourages search engines to give more authority for that phrase than if you were optimizing for 3 or 4 different ones. Less is more, you do not want to dilute your authority by spreading it over more than one keyword. If you want to rank for different keywords, build more pages.
2) Adjust keyword density.
Many experts peg the best results between 7 and 10 percent density. That means that for every 100 words of text on your page, 7 to 10 of them should be your keyword. Too low, and you might not rank as high. Too high, and you may be penalized or labeled as spam.
3) Emphasize keywords with HTML tags.
The heading 1 tag, or H1 tag for short, signals to search engines that it is the most important text on the whole page. This should always be your keyword or phrase. Use the H2 tag for supporting keywords, or for call to action or conversion statements. Make sure your browser TITLE starts with your same keyword phrase as well. WT (website tonight) can set your header tags around any text. Just highlight it and select the heading setting from the drop down box in the font section.
4) Meta tags with keyword.
This is where your site talks only to the search engine spiders. No one visiting your site will see this information. For keywords, put your same phrase in your heading and title tags followed by each individual word. I'm not sure how much it helps, but it looks to do some good. So if my phrase was Good Steak Restaurant my meta tag keywords would be: good steak restaurant, good, steak, restaurant. Your description is what appears in the search engine results below your name. You should keep it short, try to include your keyword, but remember one thing. This area is where you convince people to click on your site out of the other 9 on the page. Sales is more important. And for goodness sakes, dont keyword stuff it. It looks retarded and will actually deter clicking. In WT on your site configure page there are two boxes, one for each tag. You just type in your info and it generates the tags for the whole site (home page). For individual pages you go into the page designer, click on page properties and hit the meta tab.
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