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An internet guru who has just gotten started off in her internet marketing business, said she would give all the keywords to her students, and they would not have to worry a thing about it. Strange, I thought, when my SEO guru has actually taught me how to use the keyword tool!
So to all those students out there, I'd like to teach you to fish, and learn the use of keyword suggestion tools, and keyword optimization of web pages. And for a start, try out AdWords free keyword tool and know the benefits of using this great tool.
Keyword Suggestion Tools
As for keyword suggestion tools, it is essential that you use what works for you. It has been suggested you use both Yahoo Search Marketing (Overture) and WordTracker to determine your keywords. You can search for free using the trial version of WordTracker, while Yahoo Search Marketing is a paid service.
Perhaps you would like to try using other tools like Brain Storm It and Keyword Discovery. The use of such SEO tools is basically a matter of preference; I find that different people use different tools, and they get results just the same.
Keyword Optimization
On-page keyword optimization is a matter of where to place relevant keywords. You can insert them for instance, on each page of your website, one or two such medium-popular words or phrases. You should also place them at the start of your title and in sub-titles, keeping 2-3 word phrase together. In the body text, let these vital words abound. And let them be found alive in a compelling description tag that sells. So there is nothing very complicating about optimizing your web page – just remember the places you have to put the relevant words, and that will suffice.
AdWords Keyword
In using the AdWords Free Keyword Tool, I learn what search engine optimization is all about. Linda Bustos has written a very clear account on how to use this tool and apply keywords to your SEO and PPC marketing approaches. Someone suggests this tool to be used together with another popularity tracking tool like Wordtracker (free trial version) or popularity checker at freewebsubmission.com
The right keywords will help you target the right customers for maximum return on investment (ROI), and drive qualified leads to your website. They increase site traffic, promote your website and improve conversion rates and help your website garner the top Spots on Google, Yahoo, MSN.
In addition, relevant keywords constituent a long term strategy and success for search engine placement and popularity. In other words, they simply rev up your url for the search engines, and, well, the rest is history.
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